Tuesday Papers

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Systematic Theology Is One of the Branches of Theology, Scientific Study of God and Christian Teachings Free Essay Example, 1750 words

Enns uses Chafer s definition that emphasizes the process of this theology. They define systematic theology as the collecting, scientifically arranging, comparing, exhibiting and defending of all facts from any and every source concerning God and His works . This definition is more focused on the scientific approach to theology, particularly the Bible. Webster agrees with this definition. He describes systematic theology as an exercise of reason in the domain of God s saving and revelatory goodness to creatures. Reason is an important aspect of organizing and understanding God s works. Healy diverges from these definitions in that he embraces systematic theology s scope in terms of sources and applications. He states that it is the activity of reflecting critically and constructively on the beliefs and practices of Christians and their churches, and on the Christian and non-Christian sources in relation to which such beliefs and practices arise . He believes that systematic theology includes critical thinking and constructive analysis in organizing all Christian and non-Christian works that are used in understanding God and His works. Furthermore, Healy underscores the vitality of systematic theology when he says that it is an ongoing performance, always incomplete, and inadequate to its object .We will write a custom essay sample on Systematic Theology Is One of the Branches of Theology, Scientific Study of God and Christian Teachings or any topic specifically for you Only $17.96 $11.86/page

Writing Strategies For Students, Proper Modeling Is...

Writing strategy In order to teach essay writing to students, proper modeling is required for essay formats and analysis. A form that teachers can utilize in the classroom is the TEEL (Technique, example, effect, link) model (See Appendix 2.). However, students will work in groups to construct their understanding of textual themes and features that are explored in Life of Pi (Outcomes 2, 5, 12A). Normally, TEEL structures are associated to teacher-centred pedagogy and utilize paper-based learning with limited interaction from teacher to students and collaborations between students, which can deter student motivations in the classroom (Elen et al., 2007; Jones 2007). By using interaction and group-based learning the teacher will be able to†¦show more content†¦Module C: Representation and Text Elective 1: Representing people and politics Module C explores the representations of people and politics through text to consider how texts portray perspectives on politics, â€Å"ideas, events or situations† (BOSTES, 2014, p.20). Using Brave New World (1932) by Aldous Huxley, which is a prose fiction text, students are able to explore how politics and actions can influence society and lives, creating a dystopia that devalues humanity (BOSTES, 2014, p.20). As the book is a study of political agenda, students are also expected to draw attention how certain vocabulary and language features can shape meaning to the text (Outcomes 1, 3, 4 and 7) (BOSTES, 2012). There are also a variety of different interpretations that exist in the text such as the dystopia created by power and lack of freedom as well as the struggle to be free. By exploring this text in an all girls’ school, students are able contrast the representations women in the text such as the control over a woman’s body and sexuality as well as socia l circumstances through Huxley’s early 20th century context. The text is set in London, where society has become industrialized and controlled by a social construct of a â€Å"World State†. This concept provides insight into the ambitions of humans and that politics is so powerful that it can influence the way society acts. There is an obvious dystopia created around the segregation of humanity and the politicalShow MoreRelatedAncient Egypt7342 Words   |  30 PagesAncient Egypt This unit is designed to allow students to explore concepts surrounding Ancient Egypt. Students will explore culture, socio-political and science of Ancient Egypt through reading, writing, mathematic, science and artistic endeavors. 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Read MoreStatement of Purpose23848 Words   |  96 PagesOhio Wesleyan Writing Center Founded University Promoting1955 as a hallmark of liberal arts education writing Writing Guidelines Statements of Purpose From the OWU Writing Center in the Sagan Academic Resource Center The OWU Writing Center Corns 316 ââ€" ª (740-368-3925) ââ€" ª http://writing.owu.edu ââ€" ª open Monday-Friday, 9:00 a.m. to 5:00 p.m. Ohio Wesleyan University Writing Center  © 2011 Writing Guidelines for Statements of Purpose Contents Writing Your Statement of Purpose ..........Read More65 Successful Harvard Business School Application Essays 2nd Edition 147256 Words   |  190 PagesSUCCESSFUL 65 APPLICATION SECOND EDITION E S S AY S APPLICATION BUSINESS SCHOOL HARVARD SUCCESSFUL 65 ECSNS A IYI O N S SE O D ED T With Analysis by the Staff of The Harbus, the Harvard Business School Newspaper ST. MARTIN’S GRIFFIN NEW YORK 65 SUCCESSFUL HARVARD BUSINESS SCHOOL APPLICATION ESSAYS, SECOND EDITION. Copyright  © 2009 byThe Harbus News Corporation. All rights reserved. Printed in the United States of America. For-information, address St. MartinsRead MoreAn Investigation Into Effectiveness of Performance Appraisal Tools11338 Words   |  46 Pagesopinions by interviewees will form the fundamental basis towards the study’s generalizations. Data will be collected using self-completion questionnaires designed both in structured and unstructured formats. Ultimately, to assist the researcher in generating appropriate generalizations, data analysis will be performed with use of descriptive statistics. ABBREVIATIONS KACC Kenya Anti-Corruption Commission ACECA Kenya Anti-corruption and Economic Crimes Act PA Performance Appraisal Read MoreMission Statement And Philosophy Of Special Education6049 Words   |  25 PagesSeating Classroom Interruptions 7 Management Strategies 8 Classroom Behavioral Instructional Techniques 11 Preface Before we begin exploring the nuances and best practices in Special Education, I wanted to first welcome you and introduce myself. My name is Alyssa Mastrocco, and I am an administrator in the Polaris family of schools. I am proud to work at this school because we are not only focused on educating every student enrolled in our schools, but in guiding themRead MoreTechnology Essay11684 Words   |  47 Pages The medical ... Most importantly, we can see how  scientists are in the process of looking for the solution ... ... and they can infuse  this information into a lesson, making the lesson related with real life situations for students. --- very good!! In the final analysis, I think the benefits technology  offers  to improve the quality of life ... Ultimately,  technology is developed by people to help improve the quality of human lives, and all of us are using technological advances in many different

Essay On Client Threaten A Lawyer If He Lose The Case Example For Students

Essay On Client Threaten A Lawyer If He Lose The Case In writing the Crime novel The Client, John Grisham has quite effectively intertwined the plot, characters, themes and issues to create a dramatic and suspenseful story. To do this he creates strong interesting characters along with an in depth storyline to lure the reader in. John Grisham raises important themes and issues in all his novels, this story raises such issues as suicide and corruption. In The Client we are faced with rather rough but also innocent young boy who is suddenly thrown into a complicated circle of lies, murder and revenge all because he was in the wrong place at the wrong time. The incredible plot John Grisham has accumulated to complete the electrifying story of The Client first starts with a capturing opening chapter. Grisham sets the scene with two young brothers, Mark and Ricky Sway, going off into the bushland near their home, the trailer park to experiment with a few cigarettes. After no more than three pages into the first chapter the action begins. Grisham effectively but also hastily sets the setting to the story then, to draw in the reader, explodes into the main event of the story, Romeys suicide. Grisham has a amazing method of writing to make the reader feel part of the happening action. Mark stared at the wild, glowing face just inches away. The eyes were red and wet. Fluids dripped from the nose and chin. you little bastard he growled through clenched, dirty teeth. As the story unfolds the plot thickens. Jerome Clifford, the man who committed suicide was well known as at the time of the suicide. He was representing a Mafia member called Barry Muldanno in court for a high profile murder case. Grisham slowly provides us with more information throughout the story about who exactly Jerome was and his connections with the Mafia. Shortly after Marks encounter with Romey another character enters the story. Reggie Love is hired by Mark to be his lawyer. Reggie becomes involved quickly with Marks case, becoming a second mother to him. Reggie is a tough woman who is willing to fight all the way to get Mark out of any harm which he is obviously in. Although Reggie is a lawyer she also doubles as a detective as she searches into a dangerous arena of lies and corruption. The story winds up with a fast and exciting ending. Reggie and Mark team up to go and find the so called body which is meant to be buried at Romeys home. Barry Muldanno and his Mafia mates are also pursuing the body. Grisham brings the story to a winding end when Mark Sway tells the court everything that Romey told him in the car and Reggie tells them where they can find the body. Mark and his family are hastily flown away and kept under the witness protection program. John Grisham uses a very similar format for all his famous crime novels. Firstly he creates very strong and individual characters, in this case we follow the character of Mark Sway who intrigues the reader right at the beginning of the story with his rebellious and outspoken nature. Mark has very determined and controlling personality that we notice very quickly in the story. In the opening pages of the novel when mark tries to rescue the man in the car from gassing himself, Mark yells to Ricky, his younger brother were not leaving until I say were leaving! Reggie Love is another vital character in the development of this story. Reggie is not your usual kind of lawyer in any way, firstly she is a woman, which is quite extraordinary, secondly she is very powerful and competent at that. Grisham constructed Reggies character to support Mark Sways lead role in the story, in doing this he had to make sure the two characters personalities would complement each other. In some ways Reggie an d Mark are quite alike, their stubborn and resolute natures. In chapter nine of the novel where Mark was being interrogated by the FBI and several lawyers without his mother present, we observe Reggies truly amazing confrontation. Its all right here on tape, fellas. You boys attempted to interrogate a child outside the presence of his mother. Reggie has a great deal of confidence in herself to be working in such a male dominated position, she always comes out way ahead of Roy Foltrigg the federal Prosecutor. .u9061db0344c6b98a00521da90e47b303 , .u9061db0344c6b98a00521da90e47b303 .postImageUrl , .u9061db0344c6b98a00521da90e47b303 .centered-text-area { min-height: 80px; position: relative; } .u9061db0344c6b98a00521da90e47b303 , .u9061db0344c6b98a00521da90e47b303:hover , .u9061db0344c6b98a00521da90e47b303:visited , .u9061db0344c6b98a00521da90e47b303:active { border:0!important; } .u9061db0344c6b98a00521da90e47b303 .clearfix:after { content: ""; display: table; clear: both; } .u9061db0344c6b98a00521da90e47b303 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u9061db0344c6b98a00521da90e47b303:active , .u9061db0344c6b98a00521da90e47b303:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u9061db0344c6b98a00521da90e47b303 .centered-text-area { width: 100%; position: relative ; } .u9061db0344c6b98a00521da90e47b303 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u9061db0344c6b98a00521da90e47b303 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u9061db0344c6b98a00521da90e47b303 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u9061db0344c6b98a00521da90e47b303:hover .ctaButton { background-color: #34495E!important; } .u9061db0344c6b98a00521da90e47b303 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u9061db0344c6b98a00521da90e47b303 .u9061db0344c6b98a00521da90e47b303-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u9061db0344c6b98a00521da90e47b303:after { content: ""; display: block; clear: both; } READ: Making Planned Giving Work For You EssayJohn Grishams character of Barry the Blade Muldanno, The murderer of a United States Senator, adds a great tension to the story as he and his Mafia associates hold the driving force behind the main plot line. Barry Muldanno pursues Mark and his family with great vigour when he finds out that Mark may hold information as to where the body is hidden. For the continuation of the story the character of Barry Muldanno is responsible for providing the plot line with added suspense and thrill. In one particular excerpt mark is suddenly confronted and threatened by a man in an elevator holding a knife to his throat. If you repeat a single wo rd of it to anyone, including your lawyer, Ill kill you. And Ill kill your mother and your little brother. There are several other sections in the novel simular to this one, which Grisham has used to heighten the level of thrill for the reader. In the story, there are many themes and issues addressed, some more noticeable than others. Grisham uses some of these to further enhance the suspense throughout the novel. Suicide is confronted right at the beginning of the story when Jerome Clifford takes his own life. Jerome was in fear of his life feeling scared and frightened, thinking suicide was the only way out for him. There is much corruption and Mafia activities at play, mob members using high levels of power to intimidate Mark. Reggie finds it quite difficult to gain trust between her and Mark, Mark is afraid to trust anyone especially lawyers. Grisham enables Mark and Reggie to slowly build trust and friendship into their relationship which helps them to work as a team. Alcoholism torments both Reggie and Marks families, Mark loosing his father and Reggie loosing her precious children. Mark is very angry about his father and Reggie is upset and distraught that her husband could betray her in such a way. Both characters s hare a lot of the same emotions which builds a link between them both. John Grisham has written a very involving plot line following the story of an innocent young boy who knows to much and his lawyer who will fight right until the very end. Grisham seems to write his stories in a special way, using strong emotional characters and captivating themes to make us feel a part of the drama and suspense throughout the entire novel.

Morality and Relgion - Irish Murdoch free essay sample

A person can just accept the morality the religion teaches. pg. 734, para 3 (con’t): Religion’s demand for morality and being good trumps a person’s decision to fulfill a personal/independent call toward duty. -Murdoch separates â€Å"call of duty† from religion’s demand to â€Å"be good† and states that a person may take time off from duty, but not from the demand to be good. -So duty involves free will to choose and doesn’t have to involve religion -Murdoch clarifies duty as the â€Å"rational formation of moral maxims for particular situations,† emphasizing again a personal choice based on reason for how to act. Murdoch states that we can sense morality intuitively even without religion. For this intuitive knowledge, she uses the term â€Å"noumenal. † -The German Philosopher Immanuel Kant (1724-1804) seems to have struggled with the tension between intuitively felt morality and practical morality based on duty. -Murdo ch claims that we can tell apart the dutiful man from the virtuous man, and this distinction is not the same as the relationship of the dutiful man to the religious man. We will write a custom essay sample on Morality and Relgion Irish Murdoch or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Duty seems to imply a more practical morality, like giving taxes, than a morality of virtue, which is less tangible. pg. 735, para 3 (con’t): Murdoch begins to discuss the complexity of moral choices and balancing one’s competing moral questions/demands while living a single moral existence. -She gives the examples of a character from a novel who must choose between lying or saving her own life, or in Shakespeare, a character won’t give up her virginity to save her brother’s life. Murdoch calls our desire for a unified morality, for a reconciliation of these competing moral demands, a â€Å"religious craving. † [so whether or not we’re religious, we have religious tendencies? ] -She thinks that maybe clear moral rules from religion would make things easier, but she sees a trend in her time of a relaxing of black/white clear-cut morality that used to be so prevalent. pg. 735, para 4: Murdoch thinks that religious belief may push a person toward morality more effectively than non-religious morality because it’s so ingrained in a person. Even criminals who grew up religious keep Christian images with them their whole lives, which shows religion’s staying power. -This retention of religious images from childhood suggests religion’s importance for children, and so even many parents who have given up religion as adults may feel that it makes sense to raise their own children with religion. -But more no nonsense type people would argue that raising a child with religion, when religion isn’t true, seems deceptive toward the child. Murdoch wonders if maybe the only difference between a morally upright religious person and a morally uprigh t non-religious person may be completely superficial distinction like two names for the same thing or just a slightly different style of living, but the difference is only on the surface. -But Murdoch admits that religious people experience a heightened consciousness, which resonates with literary critic Matthew Arnold’s claim that religion is â€Å"morality touched by emotion. † Murdoch explains the great intensity and assuredness that religion provides: it is deep, holy, absolute, engages one’s imagination, and engages the whole person at every moment of his/her life, and every moment matters. -Murdoch concludes that a high level of morality without religion doesn’t have any foundation. -With religion, Christians have points of reference to give their morality foundation, like the image of Christ, and Murdoch suggests that Christians adjust their attitudes to resonate with the image of Christ in order to make their beliefs true. So these images Christians create become for them the truth even though they’re man made. ] -Since images of Christ change over time, Christianity is a continuous adjustment to its images throughout history. [suggesting a perpetuation of a fantasy or that religion changes as historical periods change] pg. 737, para 5: Murdoch uses the example of a simple Welsh traveling pastor’s (Francis Kilvert’s) journal entries to demonstrate how religious reverence can make someone sound comfortably dumb, naive, simple, humble. Kilvert is so secure in his faith that he is like a child. pg. 38, para 5 (con’t

Developing a Global Marketing Plan for Triumph Motorcycles The WritePass Journal

Developing a Global Marketing Plan for Triumph Motorcycles Introduction Developing a Global Marketing Plan for Triumph Motorcycles IntroductionMarketing objectives2. Product adaptation3. Promotion mixConclusionIntroductionMarketing objectivesProduct adaptationPromotion Mixa. Adverting objective  b. Sales promotionsc. Personal sellingd. Other promotional methodsDistribution: from origin to destinationa. Port selectionb. Mode selectionc. Packingd. Document requirede. Insurancef. Freight forwarderg. Channels of distributionh. Wholesale middlemeni. Import and export agentj. WarehousingPrice determinationTerm of saleMethods of paymentConclusionReference:Related Introduction Triumph motorcycles is a privately- owned British company. Triumph has always had its own distinctive character and a history of creating motorcycles. The company plans to enter Chinese market, they prepared a detailed marketing plan, which is including 7 main parts: marketing objectives, product adaptation, promotion mix, distribution, price determination, term of sale, and methods of payment. Marketing objectives a). Establish retail stores in Shanghai, Beijing and Hongkong b). plan to add 5 to 15 dealers through 2013 c). Increase retail unit sales to more than 28 percent d). Triumph for the planning years above 3,000,000, take 0.9% market share e). target markets- buy for leisure, buy for competition, and buy for collection. Market segment: a) geographic segmentation- population growth rate around 5.28†°, male to female ratio was 119:100, target population is around 50 000, East Sea and South Sea biggest part of Chinese GDP, China GNP in 2009 was $437 billion,   in 2008 was $422 billion, growth rate 9.65% b). Demographic segmentation- between 25 and 45 occupied 70%.   Buy for competition aged between 25-30, for collection aged over 38, buy it for leisure aged 30-40, aged 25 years above, 80% of target audience Bachelor degree or above. c). psychographic segmentation-(SRIC-BI) and (VALS) 2. Product adaptation a). core product benefits- features, image, technology, and perceived value b). product attributes-brand name, quality, packaging, design, size and color variants, country of origin, price c).support service-livery, installation, guarantees, after-sales service and spare parts 3. Promotion mix a), 1.advertising objective- increase among 200,000 people who personal annual income above $100,000, from 22 percent to 31percent in one year. 2. Media mix- television, magazines, outdoor, brochures and internet 3. Massage- Is not only a motorcycle, but also a lifestyle; go your own way b). 1.Sales promotions objective- carry new items, encouraging stocking, building brand loyalty, encouraging support of a new product or model, and searching more potential customers. 2. coupons-10% discount 3. Specialty advertising- low-cost items bearing the company’s name and address c). Personal selling- hired 10-15 sellers, AIDA method, FABV method d). Other promotional methods- Catalog marketing, Telemarketing 5. Distribution: from origin to destination a). Port selection-Tianjin portï ¼Å' Hongkong portï ¼Å'Shanghai port b). Mode selection C). Packing- wooden case, label attached on the container d). Document required- transportation documents, banking documents, commercial documents and government documents. e). Insurance- cover loss and damage to the product f). Freight forwarder- 1.advantages concentrated core business, reduce investment fee, decrease the risk, reduce the cost, save the expenditure, and decrease inventory; improve level of transportation service, improved; finally 2. reduce control in the supply chain, bring risk of relationship management, cause leakage of business secrets g). Channels of distribution- two-level channel: a wholesaler and a retailer. Type: department store and franchise organization. h). Wholesale middlemen- full-service wholesaler, mark-up the cost of 20 percent i). Import and export agent- negotiates exchange transaction, commission of 2 to 6 percent of the selling price j). Warehousing- distribution and automated warehouses, locate suburb of Shanghai 6. Price determination- Total retail price in China of $24,763, is a 206 percent of the British price 7. Term of sale-Ex-workï ¼Å'FOB, FAS,CIF 8. Methods of payment- cash in advance (unfair), letter of credit, open account (later) Conclusion The Chinese market is potential market for the company to entry. Triumph will find huge power of purchasing in China. Moreover, it has increasing demand of Chinese consumers for luxury products. Triumph motorcycle before enter Chinese market, they prepared a detailed marketing plan. Triumph already entry Chinese market. Introduction Triumph motorcycles is a privately- owned British company and that their motorcycle are designed, developed. Triumph has always had its own distinctive character and a history of creating motorcycles. Triumph’s aim is to craft motorcycles that deliver a great riding experience through the fusion of well- balanced, easy to handle chassis and strong, flexible engines. The company currently has market in many major counties like the UK, America, and Japan (Triumphmotorcycles.co.uk, 2011). As the development of emerging marketing, the company plans to enter Chinese market. In the face of globalization many firms attempt to expand their sales into Chinese market. However, internationalization is unlikely to be successful unless the firm prepares in advance. Just like Triumph motorcycle before enter Chinese market, they prepared a detailed marketing plan, which is including 7 main parts: marketing objectives, product adaptation, promotion mix, distribution, price determination, term of sale, and methods of payment. Marketing objectives In Chinese market Triumph continue developing truly existing motorcycles product that are distinctive in looks, design and performance to this new market. Triumph’s aim is to craft motorcycles that deliver a great riding experience through the fusion of well- balanced, easy to handle chassis and strong, flexible engines. The result is an inspiring range of motorcycles delivering intelligent, usable performance (Triumphmotorcycles.co.uk, 2011). In addition, in Chinese market Triumph group will pay more attention on after-sale service, such as, provide assembling and fitting service for customer convenience, also provide accessory. The long-term development projects and the solid business base Triumph have to start their new business relationship. Triumph already have retail store in Taiwan, according to this situation before enter Chinese main market they will sell product in internet first. This model we called â€Å"DELL direct selling model†. This model not only can b ring more profit for the company, but also make the user close to the company. Then supply of goods and service available to meet market demand. Next step will to establish retail stores in Shanghai, Beijing and Hongkong. Triumph strategy is multi-generational and multi-cultural. It calls to grow sales to their core customers, while growing sales to outreach customers at a faster rate. In Chinese markets Triumph plan to add 5 to 15 dealers through 2013, and in the same period increase retail unit sales to more than 28 percent (figure 2). From (figure 1) we can see that the whole industry sales for the 2009 about 25,427,700, industry sales for the 2010/1-7 mouths around 16,839,900, estimate industry sales for the planning year around 40,000,000, estimate sales for Triumph for the planning years above 3,000,000, take 0.9% market share of whole market (stats.gov.cn, 2009). Triumph has a great number of Chinese market information. These are information will help company good to know who is the potential customer, what they need, and how to communicate with customer. The target markets are followed: buy for leisure, buy for competition, and buy for collection. Triumph will use E-commerce which is the selling or buying of goods and information over the internet, and through transport. So they will spare no effort to serve their customer with high quality products and best service, no territory restriction. From geographic segmentation, China has a vast territory and a large population, despite the implementation of birth control, still sees a yearly net increase of 17 million peoples, a number equal to the population of a medium-sized country. The population growth rate is keep around 5.28†°, male to female ratio was 119:100(baidu.com, 2009). So Triumph total amount of target population is around 50 000. According to geographical region China is divided into three ladders. The most population focus mainly on ladder 1 and ladder 2.China from south to north is Bo Hai Sea, Yellow Sea, East Sea and South Sea. These four main areas boast a developed economy, well- grounded infrastructure and abundant human resources. Especially, areas of Ea st Sea and South Sea, these two areas contribute a biggest part of Chinese GDP. China GNP in 2009 was $437 billion, and in 2008 was $422 billion, growth rate about 9.65% (baidu.com, 2009). So Triumph’s new market will focus on Shanghai, Beijing and Hongkong. From demographic segmentation, the sex ratio of male customer is higher than the female customer.   The age of the patients was mainly between 25 and 45 which occupied 70%. Customer   buy product for competition aged between 25-30, for collection aged over 38, buy it for leisure will be a biggest part of sales, usually, aged 30-40. Aged 25 years above, 80% of target audience have Bachelor degree or above. Personal annual income above $100,000 will be target group. In China, around 200,000 people personal annual income above $100,000(stats.gov.cn, 2011). In psychographic segmentation, customer divided into different groups on the basis of lifestyle or personality and values (Kotler P, 2000). According to the consulting business intelligence’s (SRIC-BI) value and lifestyles (VALS), the target audience trend to followed kinds of people: innovators who successful, sophisticated, with high self-esteem, also are very active consumers, purchases tastes for upscale product and service; Achievers who have goal-oriented lifestyles and a deep commitment career and family, image is important to achievers, they favor established, prestige product and services that demonstrate success to their peers; Strivers who are trendy and fun loving, favor stylish product, they are active consumers because shopping is both a social activity and an opportunity to demonstrate to peers their   ability to buy(strategicbusinessinsights.com, 2011). In behavioral segmentation, the target group will be who trend to spending too much money on luxuries; who enjoys going to competition, like something exciting; who favor collection, a way to demonstrate success. Product adaptation â€Å"In creating an acceptable product offer for international market it is necessary to examine first what contributes to the ‘total’ product offer (Hollensen S, 2004).† In order to the product can be adapted for the Chinese market, it is necessary to examine what the product offer, which is called to the three levels of a product. First level, core product benefits which is include functional features, image, technology, and perceived value (Hollensen S, 2004). A product can also be adapted to function under Chinese political conditions. Development new technology and it’s for reducing motorcycle emissions in whole motorcycle industry. In Chinese market, Triumph still will keep have a distinctive three-cylinder layout, which makes them more powerful than the two-cylinder bikes, and more relaxing than the high revving four-cylinder bikes. In product image area, try to make customer feel comfortable, classical, fashion and luxurious. Motorcycles were also classified by types of use, generally separated into four groups: standard, which emphasized simplicity and cost; performance, which focused on racing and speed; touring, which focused on comfort and amenities for long-distance travel; and custom, which featured styling and individual owner customization (source: Caseâ… £.4 Triumph Motorcycles Ltd). Second level, generally we called product attributes, include brand name, quality, packaging, design, size and color variants, country of origin, price and staff behavior (Hollensen S, 2004). In Chinese market, the brand name better to change, because of different language system. For instance, in Taiwan market they change the brand name to Kaixuan which mean victory in Chinese. Chinese name will be better and easy for customer to pronounce, recognize and remember, so the company better to continue use Kaixuan in Chinese new market, also Triumph available too. In order to reduce the cost, product assembly in China, but supplier from a round the world, keep product quality in the first level. The packaging, design, and color, which featured individual owner customization, depend on customer different demand, if customers willing to pay more for the convenience, appearance, dependability, and prestige of better packages, design, and color, the price of a product also will be difference and charge extra money; in a other hand, if customer do not want individual owner customization, the packaging, design, and color will be fixed and free, which already included in a product; in generally speaking, pricing strategy will follow Taiwan’s market. The size of Triumph’s motorcycles are in the middleweight and heavyweight category only, these two categories satisfy Chinese market demand. Third level, which include delivery, installation, guarantees, after-sales service and spare parts (Hollensen,S, 2004). Triumph will set up after-sales service in Chinese market, offer prompt and reliable after sale service, p romise timely delivery, and guaranteed quality. Customer do not need to worried about repair, maintenance, and spare parts, all the service will be offered by Chinese after-sales service department. Promotion Mix a. Adverting objective â€Å"The advertising objective must flow from prior decisions on target market, market positioning, marketing mix (Kotler P, 2000).† Triumph’s advertising objective: to increase among 200,000 people who personal annual income above $100,000 the number who identify brand Triumph as a good quality, performance and worth to buy from 22 percent to 31percent in one year. Persuasive advertising will be the best choice for Triumph. Triumph attempts to persuade consumers that delivers special taste and status than other brands of motorcycle. Try to make an explicit comparison of the attributes of another brand, such as, compare with Harley-Davidson. In media mix area, Triumph attempts to use television, magazines, outdoor, brochures and internet.   Television advertising combines sight, sound and motion, also appealing to the sense, and with high attention and reach (Kotler P, 2000). For a new band in Chinese market, the first step should let costumer recognize the brand, s o need keep exposal. Triumph attempts to advertise at peak viewing time at the CCTV (is a biggest TV station in China), especially during economic news time. Magazines might be a good choice. It is with high geographic and demographic selectivity, credibility and prestige, high- quality reproduction, long life and good pass-along readership (Kotler P, 2000). There are several magazines on the list, such as, For Him Magazine, which is best choice for man to read; Hurui Magnate Magazine, it is popular in rich people; or Auto Magazine. There are several reasons for choice outdoor advertising, because of high repeat exposure, flexibility, low cost and low competition (Kotler P, 2000).   The poster announces in extra- large print in the commercial center and shopping center of a city. Brochures is a convenient media, it is more flexibility, full control and can dramatize messages. Triumph attempt to production a brochures, which include company history, product information, big event, contact information so on, then send to different kind of place, such as, golf club, polo club, yacht club, luxurious hotel, owner retail store and auction house. The most popular approach is the internet advertising, which include high selectivity, interactive possibilities, and relatively low cost. For example, Triumph can use facebook build close relationship with customers, also advertising on facebook.   â€Å"Is not only a motorcycle, but also a lifestyle; go your own way†, it is a main advertising massage and product value Triumph deliver to customer.   b. Sales promotions For Triumph, sales promotion objectives include persuading retailers to carry new items, encouraging stocking of related item, building brand loyalty, encouraging support of a new product or model, and encouraging searching more potential customers (Kotler P, 2000). In order to achieve the objectives, there are many sales promotion tools can be use. For instance, free trials, which inviting purchasers to try the product without cost, after that they may will buy the product. Triumph encourage free test-drives to stimulate purchase interest. Moreover, use coupons, which saving on the purchase of a specific product. Such as, buy Triumph’s coat with its T-shirt by a 10% discount coupon. Specialty advertising, which consists of useful, low-cost items bearing the company’s name and address, give to prospects and customers. Such as, pens, calendars. Join trade shows and conventions, which display to demonstrate Triumph’s product. Usually, trade show attracted thousand and thousand people attendance. c. Personal selling Personal selling is person-to person communication between a company and a buyer. The seller’s communication effort is focused on persuading, marking a sale and building a relationship with buyer (Keegan W. Green M. 2008). Every Triumph seller must be well trained, providing training in a specific trade with aim of gaining employment. Every Triumph retail store hired 10-15 sellers. Triumph’s seller will use two main methods to desire customer purchase behavior. First one is AIDA method- get attention〠interest〠desire〠action (Kotler P, 2000), seller mouth to mouth introduce brand or product story to customers. Second one is FABV method-features〠advantages〠benefits and value (Kotler P, 2000), seller focus on describe product’s   physical characteristics, and what the advantage. In order to better satisfy the clients, in Triumph, one seller completely follow one order, include guide after-sales service. d. Other promotional methods Catalog marketing: Triumph send full-line merchandise catalogs, specialty consumer catalogs, and business catalogs, usually in print form but also sometimes as CDs, videos, or on-line to customer (Kotler P, 2000). Make customer good to know Triumph and their product and service. Telemarketing: Triumph use telephone to attract new customer, to take order. Telemarketing will increase company’s income, reduce cost, improve customer satisfaction, and offer customer service and technical support. Distribution: from origin to destination a. Port selection In order to reduce the cost, Triumph plan to joint venture one Chinese motorcycle company, so most product assembly in China, some new and special case assembly in UK, and supplier from around the world. For example, a batch of products from British port deliver to Shanghai port by ocean carry, then distribute to Shanghai’s retail store. Beijing close with Tianjin port, Hongkong close with Hongkong port, so transportation is very convenient of all three markets. b. Mode selection Transportation usually constitutes 10-15 percent of the retail costs of imported goods (Hollensen S, 2004). There are four main modes of transport: rail, air, ocean and road. According to above comparison, Triumph will choice ocean carrier to be main vehicle; special use for international business to business mode; for national B to B, or B to C mode use motor carrier will be economical. If customer have extra requirement, air carriers also will be available, but need pay extra deliver fee. c. Packing A packing that catches the eye will help us push the sales. Triumph attempt to use wooden case to package motorcycle, use existing label make it to be an elaborately designed graphic that is part of the package. This label might describe the product: who produce this product, where it was made, and what kind of product it is (Kotler P, 2000). Finally, the label might promote the Triumph through its attractive graphics. Triumph will use container to deliver product, the label may be attached on the container, the label will identifies the product or brand, also will increase ratio of brand exposure. d. Document required Triumph require following four most common export documents: transportation documents, banking documents, commercial documents and government documents. Transportation document include bill of lading, dock receipt and insurance certificate (Hollensen S, 2004). More specific, now Triumph had a batch of product should transport from UK to Shanghai by ocean carrier. Ocean carrier will issue of dock receipt to Triumph to prove carrier received the product and start take responsibility of these products. Then will received bill of lading, may be used as an instrument of ownership. â€Å"Banking documents letter of credit is a financial document issued by a bank at the request of the Chinese Triumph, guaranteeing payment to the UK Triumph if certain term and a transaction are met† (Hollensen S, 2004). Commercial invoice is the bill for the products from the exporter to buyer, also as a basis of taxation to British government. Government documents included export declaration, consula r invoice and certificate of origin (Hollensen S, 2004). If British Triumph want to export their product to China, they have to complete fill the export declaration, include transportation information; also need consular invoice from Chinese consul that is used to control goods shipped there; certificate of origin is a document that is make Chinese buyer   to know the origin of motorcycle. e. Insurance On the other hand, Triumph need to buy insurance certificate, that is provided to cover loss and damage to the product during the transport process. f. Freight forwarder Hiring a freight forwarder for Triumph Motorcycles transportation, will have distinct advantages and disadvantages. Analysis of pros and cons of hiring a freight forwarder, there are several advantages to hiring a freight forwarder with the goal to concentrated on all effort to developing core business; also can reduce investment fee, and decrease the risk; Triumph will reduce the cost, save the expenditure, and decrease inventory; improve level of transportation service, be more professional, the enterprise image is greatly improved; finally, take advantage of an in-place network complete with resources and experience. Unfortunately, freight forwarder might cause Triumph reduce the firm’s control in the supply chain; may bring risk of consumer relationship management; and might cause leakage of business secrets (etest8.com, 2011). g. Channels of distribution Triumph attempt to select a two-level channel to enter Chinese market. A two-level channel contains two selling intermediaries, such as a wholesaler and a retailer. There are two types of retailers satisfy Triumph motorcycle: department store and franchise organization. Department store operation several product lines, each line operated as a separate department, such as Shanghai Isetan which is located commercial center, only sell luxury goods. Business format franchising is mutually beneficial to both franchiser and franchisee. The franchisees familiarity with Chinese current surrounding, and they will bring the huge purchasing power of the franchisor (Kotler P, 2000). Chinese Triumph attempt to develop a brick-and-click model we called E-business. Customer available to make order through on-line, but need choice a specific retailer before you buy, then you order will send to this retailer. In first year, Triumph plans to open 6 shops in China, one department store and one franchis ed in Shanghai, and the same strategy in Beijing and Hongkong. Retail will markup for product of in each type of retail. For instance, suppose a Triumph motorcycle has the following costs and sales expectation: variable cost per unit is $1,000; fixed cost is $1, 000, 000; expected unit sales about 200. The manufacture’s unit cost is given by $6,000; the manufacturer’s markup price {markup price= unit cost / (1-desired return on sales 25%)} is given by $8,000.   Triumph would charge Chinese retail $8,000 per motorcycle and make a profit of $2,000 per unit (Kotler P, 2000). h. Wholesale middlemen There are major wholesaler types: merchant wholesalers, full-service wholesalers, limited-service wholesalers, brokers and agents, manufacturers’ and retailers’ branches and offices, and miscellaneous wholesalers (Kotler P, 2000). According to Triumph’s situation, better to choice full-service wholesaler who only carry one merchandise line; also carry stock, maintain a sales force, offer credit, make deliveries, and provide management assistance to Triumph’s retail (Kotler P, 2000). Wholesalers usually mark-up the cost of the goods by conventional percentage, say 20 percent, to cover their expenses. Expenses may take 17 percent of the gross margin, leaving a profit margin of 3 percent (Kotler P, 2000). i. Import and export agent â€Å"Main function is to facilitate buying and selling, for which they earn a commission of 2 to 6 percent of the selling price (Kotler P, 2000).† Triumph hire a Chinese import agent who negotiates exchange transaction between British Triumph to Chinese wholesalers, but does not take power to the goods being purchased or sold. In China, current most import agent will charge 10 to 20 percent guarantee deposit, then import agent open a letter of credit to export part, that kind of work was import and export agent do. j. Warehousing Triumph in order to reduce warehousing costs, build a distribution and automated warehouses. This warehouses not only with advanced materials-handling system under the control of central computer, but also will as soon as possible to move out receiving goods (Kotler P, 2000). These warehouses will reduce worker injuries, labor costs, pilferage, and breakage and improved inventory control; benefit for consumer too, such as deliver on time. The warehouse will locate suburb of Shanghai, Because Shanghai between Beijing and Hongkong, also near the port. Price determination Triumph motorcycles shipped from Britain to China In this example, Triumph motorcycles shipped from Britain to China. A shipment of product that costs ex-works $12,000 in Britain, and total retail price approximately $25,000 in China. First, there is the total shipping charge of $5,485, which is 46% of the ex-works price. A currency adjustment factor is to protect the seller from disadvantageous shifts in the Dollar to RMB exchange rate.   Finally, a dealer markup of 25 percent adds up to $4,952 of the British price. Total retail price in China of $24,763, is a 206 percent of the British price (Keegan W. Green M. 2008). Term of sale Ex-work means that the price quoted by the British Triumph applies at a certain point, and the buyer bears all risks and expenses from that point on. This term affords Chinese buyer maximum control over the cost of transporting the goods (Keegan W. Green M. 2008). With free on board (FOB) named port, the British Triumph will take the responsibility until the goods have cleared the ship’s rail, then the Chinese buyer take all responsibility of the goods the moment they pass over the ship’s rail. The price quote includes all charge up to the point when goods have been loaded (Hollensen S, 2004). Free alongside ship (FAS) named port is for a transaction in which seller places the shipment alongside, the goods will be transported out of the Britain by ocean vessel. The seller pays all charges up to the point; the buyer has to pay for loading the goods on the shipment. When goods are shipped cost, insurance, freight (CIF) named port, the risk of loss or damage to goods is t ransferred to the buyer once the goods have passed the ship’s rail. However, the British Triumph has to pay the expense of transportation, must also provide the necessary insurance (Keegan W. Green M. 2008). Methods of payment The most common payment methods are including: cash in advance, letter of credit, documents against payment and acceptance, open account, and consignment. The favorable term to the exporter is cash advance because it with low risk and financial risk, also allows for immediate use of the money. However, this method of payment unfair for importer, if they pay the money and the goods may not received. So such methods are not available for Triumph. Worldwide letters of credit are very popularly and very important. â€Å"Banking documents letter of credit is a financial document issued by a bank at the request of the Chinese Triumph, guaranteeing payment to the UK Triumph if certain term and a transaction are met† (Hollensen S, 2004). Open account is quite simplicity to Chinese buyer, they does not have to pay credit charge to banks. The Chinese buyer can pick up the goods without payment first. A disadvantage of the method is that there are no safeguards for payment. Consequently, for the first cooperation using letter of credit benefit for both side. However, if later British Triumph feel Chinese buyers are very trustworthy and excellent credit rating, there is another option for payment which is consignment (Hollensen S, 2004). Conclusion The Chinese market is potential market for the company to entry. Triumph will find huge power of purchasing in China. Moreover, it has increasing demand of Chinese consumers for luxury products. Chinese attempt to improvement of life quality and the change of consumption view. On the other side, the brand is new and young for Chinese market, it means low brand awareness; also strong competition its threats. Fortunately, Triumph motorcycle before enter Chinese market, they prepared a detailed marketing plan. Triumph already entry Chinese market. 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