Wednesday, April 22, 2020
Morality and Relgion - Irish Murdoch free essay sample
A person can just accept the morality the religion teaches. pg. 734, para 3 (conââ¬â¢t): Religionââ¬â¢s demand for morality and being good trumps a personââ¬â¢s decision to fulfill a personal/independent call toward duty. -Murdoch separates ââ¬Å"call of dutyâ⬠from religionââ¬â¢s demand to ââ¬Å"be goodâ⬠and states that a person may take time off from duty, but not from the demand to be good. -So duty involves free will to choose and doesnââ¬â¢t have to involve religion -Murdoch clarifies duty as the ââ¬Å"rational formation of moral maxims for particular situations,â⬠emphasizing again a personal choice based on reason for how to act. Murdoch states that we can sense morality intuitively even without religion. For this intuitive knowledge, she uses the term ââ¬Å"noumenal. â⬠-The German Philosopher Immanuel Kant (1724-1804) seems to have struggled with the tension between intuitively felt morality and practical morality based on duty. -Murdo ch claims that we can tell apart the dutiful man from the virtuous man, and this distinction is not the same as the relationship of the dutiful man to the religious man. We will write a custom essay sample on Morality and Relgion Irish Murdoch or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Duty seems to imply a more practical morality, like giving taxes, than a morality of virtue, which is less tangible. pg. 735, para 3 (conââ¬â¢t): Murdoch begins to discuss the complexity of moral choices and balancing oneââ¬â¢s competing moral questions/demands while living a single moral existence. -She gives the examples of a character from a novel who must choose between lying or saving her own life, or in Shakespeare, a character wonââ¬â¢t give up her virginity to save her brotherââ¬â¢s life. Murdoch calls our desire for a unified morality, for a reconciliation of these competing moral demands, a ââ¬Å"religious craving. â⬠[so whether or not weââ¬â¢re religious, we have religious tendencies? ] -She thinks that maybe clear moral rules from religion would make things easier, but she sees a trend in her time of a relaxing of black/white clear-cut morality that used to be so prevalent. pg. 735, para 4: Murdoch thinks that religious belief may push a person toward morality more effectively than non-religious morality because itââ¬â¢s so ingrained in a person. Even criminals who grew up religious keep Christian images with them their whole lives, which shows religionââ¬â¢s staying power. -This retention of religious images from childhood suggests religionââ¬â¢s importance for children, and so even many parents who have given up religion as adults may feel that it makes sense to raise their own children with religion. -But more no nonsense type people would argue that raising a child with religion, when religion isnââ¬â¢t true, seems deceptive toward the child. Murdoch wonders if maybe the only difference between a morally upright religious person and a morally uprigh t non-religious person may be completely superficial distinction like two names for the same thing or just a slightly different style of living, but the difference is only on the surface. -But Murdoch admits that religious people experience a heightened consciousness, which resonates with literary critic Matthew Arnoldââ¬â¢s claim that religion is ââ¬Å"morality touched by emotion. â⬠Murdoch explains the great intensity and assuredness that religion provides: it is deep, holy, absolute, engages oneââ¬â¢s imagination, and engages the whole person at every moment of his/her life, and every moment matters. -Murdoch concludes that a high level of morality without religion doesnââ¬â¢t have any foundation. -With religion, Christians have points of reference to give their morality foundation, like the image of Christ, and Murdoch suggests that Christians adjust their attitudes to resonate with the image of Christ in order to make their beliefs true. So these images Christians create become for them the truth even though theyââ¬â¢re man made. ] -Since images of Christ change over time, Christianity is a continuous adjustment to its images throughout history. [suggesting a perpetuation of a fantasy or that religion changes as historical periods change] pg. 737, para 5: Murdoch uses the example of a simple Welsh traveling pastorââ¬â¢s (Francis Kilvertââ¬â¢s) journal entries to demonstrate how religious reverence can make someone sound comfortably dumb, naive, simple, humble. Kilvert is so secure in his faith that he is like a child. pg. 38, para 5 (conââ¬â¢t
Tuesday, March 17, 2020
Developing a Global Marketing Plan for Triumph Motorcycles The WritePass Journal
Developing a Global Marketing Plan for Triumph Motorcycles Introduction Developing a Global Marketing Plan for Triumph Motorcycles IntroductionMarketing objectives2. Product adaptation3. Promotion mixConclusionIntroductionMarketing objectivesProduct adaptationPromotion Mixa. Adverting objectiveà b. Sales promotionsc. Personal sellingd. Other promotional methodsDistribution: from origin to destinationa. Port selectionb. Mode selectionc. Packingd. Document requirede. Insurancef. Freight forwarderg. Channels of distributionh. Wholesale middlemeni. Import and export agentj. WarehousingPrice determinationTerm of saleMethods of paymentConclusionReference:Related Introduction Triumph motorcycles is a privately- owned British company. Triumph has always had its own distinctive character and a history of creating motorcycles. The company plans to enter Chinese market, they prepared a detailed marketing plan, which is including 7 main parts: marketing objectives, product adaptation, promotion mix, distribution, price determination, term of sale, and methods of payment. Marketing objectives a). Establish retail stores in Shanghai, Beijing and Hongkong b). plan to add 5 to 15 dealers through 2013 c). Increase retail unit sales to more than 28 percent d). Triumph for the planning years above 3,000,000, take 0.9% market share e). target markets- buy for leisure, buy for competition, and buy for collection. Market segment: a) geographic segmentation- population growth rate around 5.28â⬠°, male to female ratio was 119:100, target population is around 50 000, East Sea and South Sea biggest part of Chinese GDP, China GNP in 2009 was $437 billion,à in 2008 was $422 billion, growth rate 9.65% b). Demographic segmentation- between 25 and 45 occupied 70%.à Buy for competition aged between 25-30, for collection aged over 38, buy it for leisure aged 30-40, aged 25 years above, 80% of target audience Bachelor degree or above. c). psychographic segmentation-(SRIC-BI) and (VALS) 2. Product adaptation a). core product benefits- features, image, technology, and perceived value b). product attributes-brand name, quality, packaging, design, size and color variants, country of origin, price c).support service-livery, installation, guarantees, after-sales service and spare parts 3. Promotion mix a), 1.advertising objective- increase among 200,000 people who personal annual income above $100,000, from 22 percent to 31percent in one year. 2. Media mix- television, magazines, outdoor, brochures and internet 3. Massage- Is not only a motorcycle, but also a lifestyle; go your own way b). 1.Sales promotions objective- carry new items, encouraging stocking, building brand loyalty, encouraging support of a new product or model, and searching more potential customers. 2. coupons-10% discount 3. Specialty advertising- low-cost items bearing the companyââ¬â¢s name and address c). Personal selling- hired 10-15 sellers, AIDA method, FABV method d). Other promotional methods- Catalog marketing, Telemarketing 5. Distribution: from origin to destination a). Port selection-Tianjin portï ¼Å' Hongkong portï ¼Å'Shanghai port b). Mode selection C). Packing- wooden case, label attached on the container d). Document required- transportation documents, banking documents, commercial documents and government documents. e). Insurance- cover loss and damage to the product f). Freight forwarder- 1.advantages concentrated core business, reduce investment fee, decrease the risk, reduce the cost, save the expenditure, and decrease inventory; improve level of transportation service, improved; finally 2. reduce control in the supply chain, bring risk of relationship management, cause leakage of business secrets g). Channels of distribution- two-level channel: a wholesaler and a retailer. Type: department store and franchise organization. h). Wholesale middlemen- full-service wholesaler, mark-up the cost of 20 percent i). Import and export agent- negotiates exchange transaction, commission of 2 to 6 percent of the selling price j). Warehousing- distribution and automated warehouses, locate suburb of Shanghai 6. Price determination- Total retail price in China of $24,763, is a 206 percent of the British price 7. Term of sale-Ex-workï ¼Å'FOB, FAS,CIF 8. Methods of payment- cash in advance (unfair), letter of credit, open account (later) Conclusion The Chinese market is potential market for the company to entry. Triumph will find huge power of purchasing in China. Moreover, it has increasing demand of Chinese consumers for luxury products. Triumph motorcycle before enter Chinese market, they prepared a detailed marketing plan. Triumph already entry Chinese market. Introduction Triumph motorcycles is a privately- owned British company and that their motorcycle are designed, developed. Triumph has always had its own distinctive character and a history of creating motorcycles. Triumphââ¬â¢s aim is to craft motorcycles that deliver a great riding experience through the fusion of well- balanced, easy to handle chassis and strong, flexible engines. The company currently has market in many major counties like the UK, America, and Japan (Triumphmotorcycles.co.uk, 2011). As the development of emerging marketing, the company plans to enter Chinese market. In the face of globalization many firms attempt to expand their sales into Chinese market. However, internationalization is unlikely to be successful unless the firm prepares in advance. Just like Triumph motorcycle before enter Chinese market, they prepared a detailed marketing plan, which is including 7 main parts: marketing objectives, product adaptation, promotion mix, distribution, price determination, term of sale, and methods of payment. Marketing objectives In Chinese market Triumph continue developing truly existing motorcycles product that are distinctive in looks, design and performance to this new market. Triumphââ¬â¢s aim is to craft motorcycles that deliver a great riding experience through the fusion of well- balanced, easy to handle chassis and strong, flexible engines. The result is an inspiring range of motorcycles delivering intelligent, usable performance (Triumphmotorcycles.co.uk, 2011). In addition, in Chinese market Triumph group will pay more attention on after-sale service, such as, provide assembling and fitting service for customer convenience, also provide accessory. The long-term development projects and the solid business base Triumph have to start their new business relationship. Triumph already have retail store in Taiwan, according to this situation before enter Chinese main market they will sell product in internet first. This model we called ââ¬Å"DELL direct selling modelâ⬠. This model not only can b ring more profit for the company, but also make the user close to the company. Then supply of goods and service available to meet market demand. Next step will to establish retail stores in Shanghai, Beijing and Hongkong. Triumph strategy is multi-generational and multi-cultural. It calls to grow sales to their core customers, while growing sales to outreach customers at a faster rate. In Chinese markets Triumph plan to add 5 to 15 dealers through 2013, and in the same period increase retail unit sales to more than 28 percent (figure 2). From (figure 1) we can see that the whole industry sales for the 2009 about 25,427,700, industry sales for the 2010/1-7 mouths around 16,839,900, estimate industry sales for the planning year around 40,000,000, estimate sales for Triumph for the planning years above 3,000,000, take 0.9% market share of whole market (stats.gov.cn, 2009). Triumph has a great number of Chinese market information. These are information will help company good to know who is the potential customer, what they need, and how to communicate with customer. The target markets are followed: buy for leisure, buy for competition, and buy for collection. Triumph will use E-commerce which is the selling or buying of goods and information over the internet, and through transport. So they will spare no effort to serve their customer with high quality products and best service, no territory restriction. From geographic segmentation, China has a vast territory and a large population, despite the implementation of birth control, still sees a yearly net increase of 17 million peoples, a number equal to the population of a medium-sized country. The population growth rate is keep around 5.28â⬠°, male to female ratio was 119:100(baidu.com, 2009). So Triumph total amount of target population is around 50 000. According to geographical region China is divided into three ladders. The most population focus mainly on ladder 1 and ladder 2.China from south to north is Bo Hai Sea, Yellow Sea, East Sea and South Sea. These four main areas boast a developed economy, well- grounded infrastructure and abundant human resources. Especially, areas of Ea st Sea and South Sea, these two areas contribute a biggest part of Chinese GDP. China GNP in 2009 was $437 billion, and in 2008 was $422 billion, growth rate about 9.65% (baidu.com, 2009). So Triumphââ¬â¢s new market will focus on Shanghai, Beijing and Hongkong. From demographic segmentation, the sex ratio of male customer is higher than the female customer.à The age of the patients was mainly between 25 and 45 which occupied 70%. Customerà buy product for competition aged between 25-30, for collection aged over 38, buy it for leisure will be a biggest part of sales, usually, aged 30-40. Aged 25 years above, 80% of target audience have Bachelor degree or above. Personal annual income above $100,000 will be target group. In China, around 200,000 people personal annual income above $100,000(stats.gov.cn, 2011). In psychographic segmentation, customer divided into different groups on the basis of lifestyle or personality and values (Kotler P, 2000). According to the consulting business intelligenceââ¬â¢s (SRIC-BI) value and lifestyles (VALS), the target audience trend to followed kinds of people: innovators who successful, sophisticated, with high self-esteem, also are very active consumers, purchases tastes for upscale product and service; Achievers who have goal-oriented lifestyles and a deep commitment career and family, image is important to achievers, they favor established, prestige product and services that demonstrate success to their peers; Strivers who are trendy and fun loving, favor stylish product, they are active consumers because shopping is both a social activity and an opportunity to demonstrate to peers theirà ability to buy(strategicbusinessinsights.com, 2011). In behavioral segmentation, the target group will be who trend to spending too much money on luxuries; who enjoys going to competition, like something exciting; who favor collection, a way to demonstrate success. Product adaptation ââ¬Å"In creating an acceptable product offer for international market it is necessary to examine first what contributes to the ââ¬Ëtotalââ¬â¢ product offer (Hollensen S, 2004).â⬠In order to the product can be adapted for the Chinese market, it is necessary to examine what the product offer, which is called to the three levels of a product. First level, core product benefits which is include functional features, image, technology, and perceived value (Hollensen S, 2004). A product can also be adapted to function under Chinese political conditions. Development new technology and itââ¬â¢s for reducing motorcycle emissions in whole motorcycle industry. In Chinese market, Triumph still will keep have a distinctive three-cylinder layout, which makes them more powerful than the two-cylinder bikes, and more relaxing than the high revving four-cylinder bikes. In product image area, try to make customer feel comfortable, classical, fashion and luxurious. Motorcycles were also classified by types of use, generally separated into four groups: standard, which emphasized simplicity and cost; performance, which focused on racing and speed; touring, which focused on comfort and amenities for long-distance travel; and custom, which featured styling and individual owner customization (source: Caseâ⦠£.4 Triumph Motorcycles Ltd). Second level, generally we called product attributes, include brand name, quality, packaging, design, size and color variants, country of origin, price and staff behavior (Hollensen S, 2004). In Chinese market, the brand name better to change, because of different language system. For instance, in Taiwan market they change the brand name to Kaixuan which mean victory in Chinese. Chinese name will be better and easy for customer to pronounce, recognize and remember, so the company better to continue use Kaixuan in Chinese new market, also Triumph available too. In order to reduce the cost, product assembly in China, but supplier from a round the world, keep product quality in the first level. The packaging, design, and color, which featured individual owner customization, depend on customer different demand, if customers willing to pay more for the convenience, appearance, dependability, and prestige of better packages, design, and color, the price of a product also will be difference and charge extra money; in a other hand, if customer do not want individual owner customization, the packaging, design, and color will be fixed and free, which already included in a product; in generally speaking, pricing strategy will follow Taiwanââ¬â¢s market. The size of Triumphââ¬â¢s motorcycles are in the middleweight and heavyweight category only, these two categories satisfy Chinese market demand. Third level, which include delivery, installation, guarantees, after-sales service and spare parts (Hollensen,S, 2004). Triumph will set up after-sales service in Chinese market, offer prompt and reliable after sale service, p romise timely delivery, and guaranteed quality. Customer do not need to worried about repair, maintenance, and spare parts, all the service will be offered by Chinese after-sales service department. Promotion Mix a. Adverting objective ââ¬Å"The advertising objective must flow from prior decisions on target market, market positioning, marketing mix (Kotler P, 2000).â⬠Triumphââ¬â¢s advertising objective: to increase among 200,000 people who personal annual income above $100,000 the number who identify brand Triumph as a good quality, performance and worth to buy from 22 percent to 31percent in one year. Persuasive advertising will be the best choice for Triumph. Triumph attempts to persuade consumers that delivers special taste and status than other brands of motorcycle. Try to make an explicit comparison of the attributes of another brand, such as, compare with Harley-Davidson. In media mix area, Triumph attempts to use television, magazines, outdoor, brochures and internet.à Television advertising combines sight, sound and motion, also appealing to the sense, and with high attention and reach (Kotler P, 2000). For a new band in Chinese market, the first step should let costumer recognize the brand, s o need keep exposal. Triumph attempts to advertise at peak viewing time at the CCTV (is a biggest TV station in China), especially during economic news time. Magazines might be a good choice. It is with high geographic and demographic selectivity, credibility and prestige, high- quality reproduction, long life and good pass-along readership (Kotler P, 2000). There are several magazines on the list, such as, For Him Magazine, which is best choice for man to read; Hurui Magnate Magazine, it is popular in rich people; or Auto Magazine. There are several reasons for choice outdoor advertising, because of high repeat exposure, flexibility, low cost and low competition (Kotler P, 2000).à The poster announces in extra- large print in the commercial center and shopping center of a city. Brochures is a convenient media, it is more flexibility, full control and can dramatize messages. Triumph attempt to production a brochures, which include company history, product information, big event, contact information so on, then send to different kind of place, such as, golf club, polo club, yacht club, luxurious hotel, owner retail store and auction house. The most popular approach is the internet advertising, which include high selectivity, interactive possibilities, and relatively low cost. For example, Triumph can use facebook build close relationship with customers, also advertising on facebook.à ââ¬Å"Is not only a motorcycle, but also a lifestyle; go your own wayâ⬠, it is a main advertising massage and product value Triumph deliver to customer. à b. Sales promotions For Triumph, sales promotion objectives include persuading retailers to carry new items, encouraging stocking of related item, building brand loyalty, encouraging support of a new product or model, and encouraging searching more potential customers (Kotler P, 2000). In order to achieve the objectives, there are many sales promotion tools can be use. For instance, free trials, which inviting purchasers to try the product without cost, after that they may will buy the product. Triumph encourage free test-drives to stimulate purchase interest. Moreover, use coupons, which saving on the purchase of a specific product. Such as, buy Triumphââ¬â¢s coat with its T-shirt by a 10% discount coupon. Specialty advertising, which consists of useful, low-cost items bearing the companyââ¬â¢s name and address, give to prospects and customers. Such as, pens, calendars. Join trade shows and conventions, which display to demonstrate Triumphââ¬â¢s product. Usually, trade show attracted thousand and thousand people attendance. c. Personal selling Personal selling is person-to person communication between a company and a buyer. The sellerââ¬â¢s communication effort is focused on persuading, marking a sale and building a relationship with buyer (Keegan W. Green M. 2008). Every Triumph seller must be well trained, providing training in a specific trade with aim of gaining employment. Every Triumph retail store hired 10-15 sellers. Triumphââ¬â¢s seller will use two main methods to desire customer purchase behavior. First one is AIDA method- get attentionã⬠interestã⬠desireã⬠action (Kotler P, 2000), seller mouth to mouth introduce brand or product story to customers. Second one is FABV method-featuresã⬠advantagesã⬠benefits and value (Kotler P, 2000), seller focus on describe productââ¬â¢s à physical characteristics, and what the advantage. In order to better satisfy the clients, in Triumph, one seller completely follow one order, include guide after-sales service. d. Other promotional methods Catalog marketing: Triumph send full-line merchandise catalogs, specialty consumer catalogs, and business catalogs, usually in print form but also sometimes as CDs, videos, or on-line to customer (Kotler P, 2000). Make customer good to know Triumph and their product and service. Telemarketing: Triumph use telephone to attract new customer, to take order. Telemarketing will increase companyââ¬â¢s income, reduce cost, improve customer satisfaction, and offer customer service and technical support. Distribution: from origin to destination a. Port selection In order to reduce the cost, Triumph plan to joint venture one Chinese motorcycle company, so most product assembly in China, some new and special case assembly in UK, and supplier from around the world. For example, a batch of products from British port deliver to Shanghai port by ocean carry, then distribute to Shanghaiââ¬â¢s retail store. Beijing close with Tianjin port, Hongkong close with Hongkong port, so transportation is very convenient of all three markets. b. Mode selection Transportation usually constitutes 10-15 percent of the retail costs of imported goods (Hollensen S, 2004). There are four main modes of transport: rail, air, ocean and road. According to above comparison, Triumph will choice ocean carrier to be main vehicle; special use for international business to business mode; for national B to B, or B to C mode use motor carrier will be economical. If customer have extra requirement, air carriers also will be available, but need pay extra deliver fee. c. Packing A packing that catches the eye will help us push the sales. Triumph attempt to use wooden case to package motorcycle, use existing label make it to be an elaborately designed graphic that is part of the package. This label might describe the product: who produce this product, where it was made, and what kind of product it is (Kotler P, 2000). Finally, the label might promote the Triumph through its attractive graphics. Triumph will use container to deliver product, the label may be attached on the container, the label will identifies the product or brand, also will increase ratio of brand exposure. d. Document required Triumph require following four most common export documents: transportation documents, banking documents, commercial documents and government documents. Transportation document include bill of lading, dock receipt and insurance certificate (Hollensen S, 2004). More specific, now Triumph had a batch of product should transport from UK to Shanghai by ocean carrier. Ocean carrier will issue of dock receipt to Triumph to prove carrier received the product and start take responsibility of these products. Then will received bill of lading, may be used as an instrument of ownership. ââ¬Å"Banking documents letter of credit is a financial document issued by a bank at the request of the Chinese Triumph, guaranteeing payment to the UK Triumph if certain term and a transaction are metâ⬠(Hollensen S, 2004). Commercial invoice is the bill for the products from the exporter to buyer, also as a basis of taxation to British government. Government documents included export declaration, consula r invoice and certificate of origin (Hollensen S, 2004). If British Triumph want to export their product to China, they have to complete fill the export declaration, include transportation information; also need consular invoice from Chinese consul that is used to control goods shipped there; certificate of origin is a document that is make Chinese buyerà to know the origin of motorcycle. e. Insurance On the other hand, Triumph need to buy insurance certificate, that is provided to cover loss and damage to the product during the transport process. f. Freight forwarder Hiring a freight forwarder for Triumph Motorcycles transportation, will have distinct advantages and disadvantages. Analysis of pros and cons of hiring a freight forwarder, there are several advantages to hiring a freight forwarder with the goal to concentrated on all effort to developing core business; also can reduce investment fee, and decrease the risk; Triumph will reduce the cost, save the expenditure, and decrease inventory; improve level of transportation service, be more professional, the enterprise image is greatly improved; finally, take advantage of an in-place network complete with resources and experience. Unfortunately, freight forwarder might cause Triumph reduce the firmââ¬â¢s control in the supply chain; may bring risk of consumer relationship management; and might cause leakage of business secrets (etest8.com, 2011). g. Channels of distribution Triumph attempt to select a two-level channel to enter Chinese market. A two-level channel contains two selling intermediaries, such as a wholesaler and a retailer. There are two types of retailers satisfy Triumph motorcycle: department store and franchise organization. Department store operation several product lines, each line operated as a separate department, such as Shanghai Isetan which is located commercial center, only sell luxury goods. Business format franchising is mutually beneficial to both franchiser and franchisee. The franchisees familiarity with Chinese current surrounding, and they will bring the huge purchasing power of the franchisor (Kotler P, 2000). Chinese Triumph attempt to develop a brick-and-click model we called E-business. Customer available to make order through on-line, but need choice a specific retailer before you buy, then you order will send to this retailer. In first year, Triumph plans to open 6 shops in China, one department store and one franchis ed in Shanghai, and the same strategy in Beijing and Hongkong. Retail will markup for product of in each type of retail. For instance, suppose a Triumph motorcycle has the following costs and sales expectation: variable cost per unit is $1,000; fixed cost is $1, 000, 000; expected unit sales about 200. The manufactureââ¬â¢s unit cost is given by $6,000; the manufacturerââ¬â¢s markup price {markup price= unit cost / (1-desired return on sales 25%)} is given by $8,000.à Triumph would charge Chinese retail $8,000 per motorcycle and make a profit of $2,000 per unit (Kotler P, 2000). h. Wholesale middlemen There are major wholesaler types: merchant wholesalers, full-service wholesalers, limited-service wholesalers, brokers and agents, manufacturersââ¬â¢ and retailersââ¬â¢ branches and offices, and miscellaneous wholesalers (Kotler P, 2000). According to Triumphââ¬â¢s situation, better to choice full-service wholesaler who only carry one merchandise line; also carry stock, maintain a sales force, offer credit, make deliveries, and provide management assistance to Triumphââ¬â¢s retail (Kotler P, 2000). Wholesalers usually mark-up the cost of the goods by conventional percentage, say 20 percent, to cover their expenses. Expenses may take 17 percent of the gross margin, leaving a profit margin of 3 percent (Kotler P, 2000). i. Import and export agent ââ¬Å"Main function is to facilitate buying and selling, for which they earn a commission of 2 to 6 percent of the selling price (Kotler P, 2000).â⬠Triumph hire a Chinese import agent who negotiates exchange transaction between British Triumph to Chinese wholesalers, but does not take power to the goods being purchased or sold. In China, current most import agent will charge 10 to 20 percent guarantee deposit, then import agent open a letter of credit to export part, that kind of work was import and export agent do. j. Warehousing Triumph in order to reduce warehousing costs, build a distribution and automated warehouses. This warehouses not only with advanced materials-handling system under the control of central computer, but also will as soon as possible to move out receiving goods (Kotler P, 2000). These warehouses will reduce worker injuries, labor costs, pilferage, and breakage and improved inventory control; benefit for consumer too, such as deliver on time. The warehouse will locate suburb of Shanghai, Because Shanghai between Beijing and Hongkong, also near the port. Price determination Triumph motorcycles shipped from Britain to China In this example, Triumph motorcycles shipped from Britain to China. A shipment of product that costs ex-works $12,000 in Britain, and total retail price approximately $25,000 in China. First, there is the total shipping charge of $5,485, which is 46% of the ex-works price. A currency adjustment factor is to protect the seller from disadvantageous shifts in the Dollar to RMB exchange rate.à Finally, a dealer markup of 25 percent adds up to $4,952 of the British price. Total retail price in China of $24,763, is a 206 percent of the British price (Keegan W. Green M. 2008). Term of sale Ex-work means that the price quoted by the British Triumph applies at a certain point, and the buyer bears all risks and expenses from that point on. This term affords Chinese buyer maximum control over the cost of transporting the goods (Keegan W. Green M. 2008). With free on board (FOB) named port, the British Triumph will take the responsibility until the goods have cleared the shipââ¬â¢s rail, then the Chinese buyer take all responsibility of the goods the moment they pass over the shipââ¬â¢s rail. The price quote includes all charge up to the point when goods have been loaded (Hollensen S, 2004). Free alongside ship (FAS) named port is for a transaction in which seller places the shipment alongside, the goods will be transported out of the Britain by ocean vessel. The seller pays all charges up to the point; the buyer has to pay for loading the goods on the shipment. When goods are shipped cost, insurance, freight (CIF) named port, the risk of loss or damage to goods is t ransferred to the buyer once the goods have passed the shipââ¬â¢s rail. However, the British Triumph has to pay the expense of transportation, must also provide the necessary insurance (Keegan W. Green M. 2008). Methods of payment The most common payment methods are including: cash in advance, letter of credit, documents against payment and acceptance, open account, and consignment. The favorable term to the exporter is cash advance because it with low risk and financial risk, also allows for immediate use of the money. However, this method of payment unfair for importer, if they pay the money and the goods may not received. So such methods are not available for Triumph. Worldwide letters of credit are very popularly and very important. ââ¬Å"Banking documents letter of credit is a financial document issued by a bank at the request of the Chinese Triumph, guaranteeing payment to the UK Triumph if certain term and a transaction are metâ⬠(Hollensen S, 2004). Open account is quite simplicity to Chinese buyer, they does not have to pay credit charge to banks. The Chinese buyer can pick up the goods without payment first. A disadvantage of the method is that there are no safeguards for payment. Consequently, for the first cooperation using letter of credit benefit for both side. However, if later British Triumph feel Chinese buyers are very trustworthy and excellent credit rating, there is another option for payment which is consignment (Hollensen S, 2004). Conclusion The Chinese market is potential market for the company to entry. Triumph will find huge power of purchasing in China. Moreover, it has increasing demand of Chinese consumers for luxury products. Chinese attempt to improvement of life quality and the change of consumption view. On the other side, the brand is new and young for Chinese market, it means low brand awareness; also strong competition its threats. Fortunately, Triumph motorcycle before enter Chinese market, they prepared a detailed marketing plan. Triumph already entry Chinese market. Reference: Triumphmotorcycles.co.uk, (2011) triumphmotorcycles.co.uk/the-triumph-company [Viewed 25 Feb. 2011] www.baidu.comà (2009)à theà rateà ofà genderà proportion,à http://tieba.baidu.com/f?kz=563315305à [Viewed 25 Feb. 2011] www.baidu.comà (2009)à theà rankà ofà GNPà allà overà theà world,à http://zhidao.baidu.com/question/117304651à [Viewed 25 Feb. 2011] stats.gov.cn, (2011)stats.gov.cn/tjsj/qtsj/ à [Viewed 26 Feb.2011] Kotler P. (2000), Marketing management, New Jersey:Prentice Hall. strategicbusinessinsights.com strategicbusinessinsights.com/vals/ustypes.shtml [Viewed 26 Feb. 2011] Hollensen S. (2004) Global Marketing: a decision- oriented approach. Essex: Prentice Hall. Triumphmotorcycles.co.uk, (2011) triumphmotorcycles.co.uk/triumph-world [Viewed 28 Feb. 2011] Etest8.com (2011) etest8.com/html/180110.htmà [Viewed 28 Feb. 2011] Keegan W. Green M. (2008) Global Marketing, United States of America: Pearson Prentice Hall. Harley-davidson.com, (2011) http://investor.harley-davidson.com/annual.cfm [Viewed 1 Mar. 2011] Triumphtaiwan.com, (2011) triumphtaiwan.com/2010-moto/price.html [Viewed 1 Mar. 2011] Zeji Z, (2008) Motorcycle industry urged to upgrade.http://en.ce.cn/Insight/200801/02/t20080102_14090054.shtml [Viewed 3 Mar. 2011]
Saturday, February 29, 2020
Assignment
For this assignment, you will be locating articles and texts from a variety of databases that are all commonly used in anthropological research. In addition to being able to locate articles, it is very important to be able to identify the thesis statements of the articles or texts to make sure they will be useful in your research. To begin, click on the Article Selector quiz in the left navigation menu of your online classroom. This will randomly assign you three articles, and roved you with the proper PAP citation.After you have been assigned the articles, make sure to acknowledge that you have received each of these articles and click submit. You may want to write these down in a separate document, but you can also view these in your Graduated at any time. You will not be able to access the Assignment until you have used the Article Selector. Memorize the number of campus security. All universities have programs and resources in place to keep students safe, so familiarize yourself with the best ethos to reach the police or security office.
Thursday, February 13, 2020
The shift by manufacturing and service firms from acting as standalone Essay
The shift by manufacturing and service firms from acting as standalone entities, to being parts of wider networks of firms, may have important implications for - Essay Example The strategy is the choice which leads an outcome, and among different strategies the company chooses the one that suits better with the company and helps in achieving the best. The term "Comparative Advantage" means that the companies shares the best resources with each other in order to provide various prices of the product that provide the edge for the advantage. The last term "Networks of Firms" means that the firms are now trying to adopt the strategy that were similar to the networking of different departments within a single organizations. The networks of firms between different companies are a simple strategy that is used to provide comparative advantage to the companies involved in networking. The new term the roadmaps is now in used in which the different companies across the world adopt the process of networking through which they use to share information's, technologies and different issues related to business in order to provide a standardized product to the world. Usual ly this strategy is adopted in order to provide the quality product at a very low cost as the companies are using the cost-effective strategy. The companies use to share their resources, information's and technology that lower their cost when they work alone. The strategy is used in order to capture the global market with minimum uncertainty. The strategy is not even the cost-effective but also it reduces the time cost. The companies do not need to spend their time in allocating resources and information. From the last few years the departments of a single company is using the techniques of networking. This help in improving the communication levels within the departments and enhance the better management system. Usually this networking helps the prime activities to communicate very efficiently with the support activities. These enhance the quality system and process among the departments. Similar is the case with the roadmaps. The roadmaps development helps in sharing the different resources and information among different companies that enhances the operational cost of each product and provide quality with low price tag on the product. The strategy of roadmaps is only used when you require the standard product and for diversifying the product at global level with minimum uncertainty it is consider that the roadmaps strategy works very well. Starting our main topic, the Roadmaps, it is very similar to the networking of different departments. But the only thing is that developing the roadmaps is very complicated and complex process and need a lot of time in developing the different phase of the roadmaps. The roadmaps development is divided in three phases. While description of these phases we are using the simple ways rather making it more complex. The very first step or phase is the preliminary which itself consist of three phases or steps. The very first step of the phase 1 is satisfying the essential conditions, the second step is providing leadership or sponsorship and the very last step is defining the scope of technological road map. The step of satisfying the essential condition involves the organizations to satisfy on the rules and regulation in order to work together. Different planning horizons with perspectives are drive out within each organization and thus these are
Saturday, February 1, 2020
Perform to Serve (PTS) Research Proposal Example | Topics and Well Written Essays - 1750 words
Perform to Serve (PTS) - Research Proposal Example The research is also aimed at making recommendation for improvement of performances in our navy forces. Although the proposed research project is aimed at the navy forces, result from the research studies can be adopted across the different forces in the military. The research project will mainly concentrate on the management problems affecting members of the navy forces particularly those that are related to sustainability of experience. Secondly, the project is aimed at establishing the relationship between induced management criteria and self-taught management criteria. Thirdly, the project will analyze the impacts Fleet RIDE-PTS (FR-PTS) on sailors. Thus, the project will be concerned with the long-term implication of the program on sailors. Finally, the project will analyze changes in the behaviors of our sailors and their family in relation to economical changes. The main aim of the proposed project is to asses the impacts of PTS program on members of the navy forces. The study will be stretched to cover the long-term impacts of the program on the sailorââ¬â¢s family members. Secondly, the project will analyze the positive impacts of the program on sailors by looking on its long-term implication on their military training and service in the navy. Finally, the project will seek to make recommendations on the best management practices that need to be adopted in the navy. Hypothesis H0: more than 70% of navy officer recommend PTS as critical to their training. H1; Sailors in the ranks E3-E6 with less than 14 years of service are likely to enroll in the program. Literature Review The PTS program is a dream among most service men and women; however, the program is a source of ethical dilemma. According to Linton and Lawrence (2010), the program is a major source of ethical dilemmas to the US navy. The author focuses on the program as a boundary between military service and ordinary life. In the article, the authors access the issue using age and pay grade a s the main criteria of determining the impacts of the pts program. Although the PTS program is essential for members of the U.S. naval forces, the program needs to be restructured to fit the required standards. Wide consultation from officials of all ranks would be essential through the consultation process. Beginning in March of 2003, the Navy decided to implement a new procedure called Perform to Serve (PTS) (NAVADMIN, 2003). PTS is a performance based program designed to keep the top achieving Sailors and allow Sailors in overmanned ratings the opportunity to convert into undermanned ratings for which they qualify (Lyden, 2011). The process would involve those sailors who had been enlisted for their first enlistment period or whose job was within the three different Career Reenlistment Objectives (CREO) to be forced to separate the military. Since 2003, the Navy has revised this policy eight times, making it difficult for sailors to continue their service (Administrative Message, 2003). The article gives precise description of the PTS program and its impacts on navy officials. In addition, the article concentrates on the first reaction and encounters of members of the navy forces with the PTS program. According to the Navy All Hands magazine (2011), the most
Friday, January 24, 2020
The Natural Violence of Human Nature as Shown Through the Epic Beowulf
The Natural Violence of Human Nature as Shown Through the Epic Beowulf Violence is the way of the game in the world of Beowulf. It is how things get done. It is what people care about. The songs in the Mead Hall are all sung of the great violent epics that took place in the times long gone. When there is no violence that can be perpetrated, these cultures tell stories of violence, so as to release this need for aggression that is somewhere deep with in them. This is in many ways like the world that we live in. Humans in this modern world are surrounded and fascinated by violence. Whether or not they are taking part in it, it does fascinate them. It can be found in television, movies, video games, music, books, and all other forms of cultural expression. Our fascinations have not changed that much in the last 1700 years, they have just gained more sophistication and technology. In the days of Beowulf, they sang songs and told epics of the battles and conquest long passed. That was there way of building a heroic nature to their famous warriors. The bards would go out and compose epic ballads in the memory of fallen soldiers and of the great conquerors. Now instead of court bards, we have men like Stephen Ambrose. Instead of the ballad of Sigmund and the dragon, we have D-day. As the men in the Heorot told great tales of battle, bravery and death, we make video games. Video games serve to purposes that both derive straight from our violent nature. They are entertainment and a way to release our natural aggression. Of course they sell so well with young adults. In our modern society violent action against one another is heavily regulated. It is hard for us to release our pent up aggression without invoking the l... ...ommander of the Allied Expeditionary Force, architect of D-Day, and President, Arnold Schwarzenegger, the Govenator and even the current frontrunner for the Republican Presidential nomination, John McCain. We still find confidence in leaders who have proven themselves in combat. The legacy Beowulf leaves behind is that of a great and powerful warlord. Violence is what is seen and told in the stories of his greatness. It is barely mentioned that he was a great ruler for fifty years of peace. This is completely forgotten in the histories. What is remembered is his great battles, because human nature is fascinated with violence. It still is today. The top grossing video game is Halo 3, a game which?s entire game play is warfare. Of the top three grossing movies of all time, two are violent Epics. Violence has and probably will always fascinate human society.
Thursday, January 16, 2020
Cow Eye dissection Essay
Purpose The purpose of this lab was to explore the anatomy of a cow eye. The eye is a special sensory organ with a complex structure and function. The objective was to gain a better understanding of the structure and the function of the eye. In this lab, we set out to dissect a cowââ¬â¢s eye and identify the different parts of the eye. Hypothesis If I study and review all the components and anatomy within this, then I can posse the knowledge and comprehend the functions of the cow eye and how its function are in resemblance with the human eye and its correlation to the human body. After completion of this lab I will be able to easily and confidently identify the cow eye mechanisms and permeable landmarks and terms with accuracy. Materials -Carolina Cow Eye Specimen -Dissecting Kit -Instructions -Internet; personal computer Results: Conclusion After completing this weekââ¬â¢s lab, I have collectively and reviewed all aspects of preparing the assigned lab report. My beginning hypothesis was correct in the sense that to fully understand the material within this lab I have to comprehend the cow eye anatomy. I was able to view the external and internal eye anatomy. Most of the outside flesh was soft and slick to the touch. There is definitely a correspondence between the parts in the cow eye and those in a human eye. This lab enabled me to understand and better grasp the anatomy of the eye and how all parts within the body correlate to the entire human body.
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